Want to redesign your website? Here’s a website redesign checklist to help make sure you don’t make the same mistakes twice.

When you’re setting up your business, you have to make lots of quick decisions about essential things like your branding, logo, services, pricing, and messaging. When the dust settles, you’re bound to look back on what you thought were good ideas at the time and wish you’d done things a little differently.

And now that you have more clarity on your offerings you might be thinking you need some new service pages. You could have refined your brand, and the look and feel of your site isn’t quite right. Or, now that you know more about what your target market needs, you might want to add extra functionality to your site, like a blog, a course, or a shop. 

On top of wanting to switch things up, you might also be frustrated by your site’s performance. With tight budgets, building your own simple site or getting someone to create just a page or two for you can be a great way to get started, but it can also mean your website doesn’t work as well as you want it to, and it’s holding your business’ growth back.

If this sounds all too familiar, then it might be time to think about redesigning your website. This article walks you through the website redesign process and shares a helpful website redesign checklist to help make sure you don’t make the same, easy-to-make mistakes again.

When do you need to consider redesigning your website?

If your website isn’t doing the job you need it to, then it’s time to consider overhauling it with a website redesign.

Signs your site isn’t working as it should include seeing fewer visitors coming to your site, noticing a significant drop in user engagement – people taking actions like booking calls, reading your blogs, or buying your products – as well as increased bounce rates; people leaving your site quickly and taking no action.

You’re also ready for a redesign if your site isn’t delivering the user experience you want because it isn’t mobile-friendly, your pages are loading very slowly, your navigation is difficult, or it’s outdated with current SEO practices.

You also need to consider a refresh if your site isn’t aligned with your current branding or messaging or if your business goals have changed and your site still reflects what you were focusing on in the past.

Redesigning your website can make all the difference in keeping up with your competitors, staying relevant in your niche, and perhaps most importantly, delivering excellent service to your clients.

Your website redesign process

The first thing you need to do when considering redesigning your site is to find a website designer who is experienced in website redesign work and who aligns with you, your business, and your goals.

To help you with this step, you might want to read my article on finding the right website designer for you and your business.

Then, once you’ve found them, you need to make a clear plan together.

Step One: Evaluate your existing site

Evaluate the current status of your site and identify what’s outdated, what’s not performing well, and what could be improved. This includes both the technical elements of your website and the content on your pages.

Step Two: Agree new design elements

As important as your site’s functionality is, quite often, a site redesign is focused on branding and messaging. This means you need to agree on new design elements, brand identity, calls to action, and content before you can move forward with your project.

Step Three: Sort out a clear scope of work

Set out a clear scope of work, including goals and deliverables for the redesign, to help focus your designer’s time and budget on achieving the specific outcomes you want to see, whether increasing conversion rates, traffic, or sales.

Step Four: Build SEO into your redesign

SEO, or Search Engine Optimisation, is a helpful tool for ensuring that your revamped website ranks better in search engines and is found by the people you want to work with.  

Make sure your website designer carefully plans out your new URL structure, uses redirects correctly and optimises any new content and pages with SEO keywords. Also, ensure your new website is free of crawling errors, is mobile-friendly, and has good loading speeds. It’s also best practice to make sure you get your web designer to upload your new sitemap to Google Search Console.

Step Five: Pre-launch testing

Once your redesign is complete, you need to make sure everything is working as it should. 

Thoroughly test your new website to ensure everything works as expected. Ask your website designer to fix any issues that might create a negative user experience before you go live.

Step Six: Set up your Analytics

To ensure that all the hard work you and your website designer have done to refresh your website and get it working as it should have been worthwhile, you need to put effective analytics in place to track user behaviour and site performance and measure success against the objectives you set in the planning stage.

Google Analytics is great for understanding how well your site is working, and your website designer can help you set it all up.

By working through these steps with your website designer, your website redesign project is sure to be a success.

Your website checklist

Step One: Spend some time finding the right support. Find an experienced website designer who aligns with your business and goals.

Step Two: Evaluate your existing site. Identify any outdated elements, underperforming areas, and potential improvements.

Step Three: Agree on new design elements. Work with your designer on new design elements, brand identity, and content.

Step Four: Set out a clear scope of work. Define goals and deliverables to focus your designer’s time and budget.

Step Five: Build SEO into your redesign. Plan URL structure, use redirects, and optimise new content with SEO keywords and upload your new sitemap to the Google Console.

Step Six: Pre-Launch testing. Test the new website. Take a backup, compress images, and test for broken links.
Step Seven: Set up your analytics. Implement analytics to understand visitor behaviour and site performance and make sure you monitor your site going forward.

Ready for a refresh?

With a clear plan and the right website designer, your website redesign project will be a lot easier and will deliver the results you deserve. 

By working through your website redesign project checklist, you’ll avoid making the easy-to-make mistakes you made the first time around. You’ll end up with a website you love that reflects the values your business upholds, and that delivers the excellent experience you want your visitors to have. 

If you know it’s time for a refresh and would like to explore how I can help you with your website redesign project, please get in touch by email or book a free call.

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